Why is it important to listen to what people are saying about your brand ?

There's a reason that the old adage "the customer is always right" exists. If you want to be successful, you need to be able to listen to what your customers are saying and take their feedback into account. Customer feedback is one of the most important aspects of branding, and if you're not listening, you're doing yourself a huge disservice. In this blog post about the best social listening practice, we'll discuss why it's so important to listen to your customers [...]